Ikon Pass
project overview
Ikon Pass was built to unify a global network of mountain destinations under a single, cohesive brand. This work focused on shaping the brand from the ground up, including naming, identity, and launch across every touchpoint. Designed to connect culture, community, and access, the system brought clarity and energy to a complex offering and helped position Ikon as a leader in the category, with the brand now surpassing 1 billion in revenue.
Ikon Pass was built to unify a global network of mountain destinations under a single, cohesive brand. This work focused on shaping the brand from the ground up, including naming, identity, and launch across every touchpoint. Designed to connect culture, community, and access, the system brought clarity and energy to a complex offering and helped position Ikon as a leader in the category, with the brand now surpassing 1 billion in revenue.
Team
Ryan Davis / Art Direction / Brand Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Naming
Eugene Good / Design
Rita Gonsalves / Design
Thomas LeDluz / Motion
Sean Stackhouse / Motion
Jess Gibson / Videography
Jon Stierwalt / Account Management
Holly Tribelhorn/ Project Management
Led concepting and helped define the launch direction. After selection, I refined the identity I presented and developed the color palette, launch creative, ads, and 30 second spot for the first showing at the Denver outdoor show.
See the project live.
Year
2018
Project type
Brand identity + Launch
My role
AD / Brand Designer
Client
Alterra Mtn Co.
Agency
Nemo Design
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
See the project live.
Team
Ryan Davis / Art Direction / Brand Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Naming
Eugene Good / Design
Rita Gonsalves / Design
Thomas LeDluz / Motion
Sean Stackhouse / Motion
Jess Gibson / Videography
Jon Stierwalt / Account Management
Holly Tribelhorn/ Project Management
Led concepting and helped define the launch direction. After selection, I refined the identity I presented and developed the color palette, launch creative, ads, and 30 second spot for the first showing at the Denver outdoor show.
See the project live.
other projects
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Strategy
Rita Gonsalves / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.
Team
Ryan Davis / Art Direction / Brand Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Naming
Eugene Good / Design
Rita Gonsalves / Design
Thomas LeDluz / Motion
Sean Stackhouse / Motion
Jess Gibson / Videography
Jon Stierwalt / Account Management
Holly Tribelhorn/ Project Management
Led concepting and helped define the launch direction. After selection, I refined the identity I presented and developed the color palette, launch creative, ads, and 30 second spot for the first showing at the Denver outdoor show.
See the project live.
Year
2018
Project type
Brand identity + Launch
My role
AD / Brand Designer
Client
Alterra Mtn Co.
Agency
Nemo Design