Alterra Ascend

From 2022 through 2025, Daaavis supported the annual Ascend leadership event for Alterra Mountain Company through creative direction, brand system development, and full campaign execution. Held once a year, Ascend brought together leadership, ownership, and high level teams from across Alterra’s resort portfolio for a multi day experience centered around alignment, culture, and future vision. The work focused on building a flexible and elevated identity system that evolved each year, inspired by the host locations, surrounding landscapes, and culture tied to each destination. Daaavis collaborated closely with Alterra leadership and the CEO to help shape the overall experience, while developing scalable brand and event systems that translated seamlessly across presentations, motion, environmental graphics, digital platforms, apparel, print collateral, and experiential touchpoints. The result was a cohesive creative platform that elevated the attendee experience and positioned Ascend as a flagship event within the organization.