Training Peaks
project overview
Before apps existed, training was built on trust. A coach, a plan, and the work. For 25 years, TrainingPeaks has supported that relationship, evolving into a global platform used by athletes and coaches at every level. Legacy in Motion is a campaign created to mark that milestone, centering on the human side of performance and the discipline, consistency, and connection behind every result. The work shifts focus away from data and toward a stronger sense of community. A modular system of campaign elements extends across print, digital, wearables, events, and the app, creating a consistent, credible fun presence as the brand continues to grow.
Before apps existed, training was built on trust. A coach, a plan, and the work. For 25 years, TrainingPeaks has supported that relationship, evolving into a global platform used by athletes and coaches at every level. Legacy in Motion is a campaign created to mark that milestone, centering on the human side of performance and the discipline, consistency, and connection behind every result. The work shifts focus away from data and toward a stronger sense of community. A modular system of campaign elements extends across print, digital, wearables, events, and the app, creating a consistent, credible fun presence as the brand continues to grow.
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
See the project live.
Year
2025
Project type
Campaign Creative / Brand
My role
Agency Lead
Client
Training Peaks
Agency
Daaavis
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
See the project live.
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
See the project live.
other projects
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Strategy
Rita Gonsalves / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
See the project live.
Year
2025
Project type
Campaign Creative / Brand
My role
Agency Lead
Client
Training Peaks
Agency
Daaavis