Helix.id
project overview
Helix is a digital identity and security platform focused on protecting people in an increasingly complex online world. The opportunity was to build a brand that feels as strong and precise as the technology behind it while staying grounded in the human side of security. This project covered strategy through to identity and guidelines, creating a clear, controlled system that balances trust and tension and holds up across product, platform, and communication.
Helix is a digital identity and security platform focused on protecting people in an increasingly complex online world. The opportunity was to build a brand that feels as strong and precise as the technology behind it while staying grounded in the human side of security. This project covered strategy through to identity and guidelines, creating a clear, controlled system that balances trust and tension and holds up across product, platform, and communication.
Team
Ryan Davis / Creative Direction / Brand Design
Thomas LeDluz / Motion
Michael Hall / Helix Founder / UI - UX
Alex Oberg / Helix Founder / CEO
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Year
2026
Project type
Brand Identity & Launch
My role
Agency Lead
Client
Helix
Agency
Daaavis
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
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Team
Ryan Davis / Creative Direction / Brand Design
Thomas LeDluz / Motion
Michael Hall / Helix Founder / UI - UX
Alex Oberg / Helix Founder / CEO
See the project live.
other projects
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Strategy
Rita Gonsalves / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.
Team
Ryan Davis / Creative Direction / Brand Design
Thomas LeDluz / Motion
Michael Hall / Helix Founder / UI - UX
Alex Oberg / Helix Founder / CEO
See the project live.
Year
2026
Project type
Brand Identity & Launch
My role
Agency Lead
Client
Helix
Agency
Daaavis