Devcon is a Calgary based earthmoving company with over 20 years of experience operating across Western Canada and one of the first brands I worked on over 20 years ago. Since then, the company has built a strong reputation in the field, but the brand had not kept pace. This project was a full reset, bringing strategy, identity, and execution back into alignment to create a clearer, more confident presence that reflects the quality of the work and positions Devcon to compete at a higher level.