Devcon Earthmoving
project overview
Devcon is a Calgary based earthmoving company with over 20 years of experience operating across Western Canada and one of the first brands I worked on over 20 years ago. Since then, the company has built a strong reputation in the field, but the brand had not kept pace. This project was a full reset, bringing strategy, identity, and execution back into alignment to create a clearer, more confident presence that reflects the quality of the work and positions Devcon to compete at a higher level.
Devcon is a Calgary based earthmoving company with over 20 years of experience operating across Western Canada and one of the first brands I worked on over 20 years ago. Since then, the company has built a strong reputation in the field, but the brand had not kept pace. This project was a full reset, bringing strategy, identity, and execution back into alignment to create a clearer, more confident presence that reflects the quality of the work and positions Devcon to compete at a higher level.
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Web / Design
Andy Westhusing / Strategy / Design
Kristen Dilandro / Copy
Maksym Zaika / Videography
Devan Rosluk / Devcon Founder
Tyler Sloss / Devcon PM
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Year
2026
Project type
Re-brand
My role
Agency lead
Client
Devcon
Agency
Daaavis
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Design
Andy Westhusin / Strategy / Design
Thomas LeDluz / Motion
Jon Stierwalt / TP Marketing Director
Curtis Heideman / TP Creative DIrector
Casey Serrano / TP Copy
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Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Web / Design
Andy Westhusing / Strategy / Design
Kristen Dilandro / Copy
Maksym Zaika / Videography
Devan Rosluk / Devcon Founder
Tyler Sloss / Devcon PM
See the project live.
other projects
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Andy Westhusin / Art Direction / Brand Design
Jen Sherowski / Copy + Strategy
Rita Gonsalves / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.
Team
Ryan Davis / Creative Direction / Design
Ian Macfarlane / Web / Design
Andy Westhusing / Strategy / Design
Kristen Dilandro / Copy
Maksym Zaika / Videography
Devan Rosluk / Devcon Founder
Tyler Sloss / Devcon PM
See the project live.
Year
2026
Project type
Re-brand
My role
Agency lead
Client
Devcon
Agency
Daaavis