Aviara Boats
Aviara Boats
project overview
project overview
Aviara was developed as a new luxury line from MasterCraft, created to expand the brand’s reach into a more refined segment of the boating market. Inspired by European design and a different pace on the water, the goal was to build something elevated, modern, and distinct from the core offering. The work focused on creating a clear brand foundation supported by a cohesive identity system and refined visual language. From naming and logo through to UI, product design, and the website, every element was built to feel considered and consistent across all touchpoints. The result is a premium brand that introduced a new audience to the company while setting a higher bar for design, detail, and overall experience on the water.
Aviara was developed as a new luxury line from MasterCraft, created to expand the brand’s reach into a more refined segment of the boating market. Inspired by European design and a different pace on the water, the goal was to build something elevated, modern, and distinct from the core offering. The work focused on creating a clear brand foundation supported by a cohesive identity system and refined visual language. From naming and logo through to UI, product design, and the website, every element was built to feel considered and consistent across all touchpoints. The result is a premium brand that introduced a new audience to the company while setting a higher bar for design, detail, and overall experience on the water.
Year
2018
Identity + Launch
Identity + Launch
My role
Brand Design
Client
Aviara Boats
Agency
Nemo Design
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Jen Sherowski / Copy + Strategy
Natalie Waldref / Design
Anna Stark / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.
Year
2018
Project type
Identity + Launch
My role
Brand Design
Client
Aviara Boats
Agency
Nemo Design
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Jen Sherowski / Copy + Strategy
Natalie Waldref / Design
Anna Stark / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.
other projects
Team
Mike Schwoebel / Creative Direction
Ryan Davis / Art Direction / Design
Jen Sherowski / Copy + Strategy
Natalie Waldref / Design
Anna Stark / Design
Sean Stackhouse / Motion
Greg Wilson / Videography
Blake Jorgenson / Photo
Courtney Lovell/ Account Management
Holly Tribelhorn/ Project Management
I helped build the logo and branding, brand guidelines, and art direction for the go to market creative, working alongside Mike Schwoebel throughout the development of the brand. The work focused on creating a premium identity for Aviara inspired by the European luxury boat market. I developed assets and direction across print, video, digital, trade show collateral, and website launch materials to help create a consistent brand experience across every touchpoint.
See the project live.