Ernst Manufacturing is a 50 plus year old company rooted in American farming, known for building durable, American made farming solutions. The product was tried and tested, but the brand was not keeping up. My role was to bring clarity and consistency to how Ernst shows up in a new farming market, respecting its heritage while building something current and credible. I helped define the brand foundation, visual language, and tone, then developed an identity system that scales across packaging, digital, and sales materials, machine applications, the website, and tools needed to bring in new customers. The work supports the next generation of farming, carrying forward the success of past generations while making space for a more modern way of working, resulting in a more unified and competitive brand.